On genre, gender and fan demographics

One thing that’s caught my attention lately is how, in terms of genre and target audience, categorising an anime or manga series is surprisingly complicated. Many titles are marketed along the lines of age and gender of the target audience or readership: namely shounen (young, male), shoujo (young, female), seinen (older, male) and josei (older, female). In fairness, it makes a lot of sense to divide things up like this when looking for a recommendation that is in line with you and your time of life. It goes without saying that Japanese writers don’t usually have overseas audiences and their differing expectations in mind so it’s possible that a title finds favour abroad in a completely different demographic to that was intended which leads to some interesting and unexpected results.

Suitable for all

Bear in mind that for the sake of clarity I’m making some generalisations of my own here. I’m not knocking shounen shows by calling them unsophisticated and generic, nor am I implying that you should be put off by a title that “isn’t aimed at people like me.” There seem to be some differences in culture that dictate target audience between fans in different countries and because of these cultural differences, not to mention preconceptions among international fans and the differing ways in marketing, the genre boundaries seem to be all over the place. It’s a confusing issue but I think it’s worth thinking over because I honestly believe that trying to be aware of it helps in your appreciation of the medium.

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Mono no aware: sakura, nostalgia and transience

I’ve found that often being a fan of anime and manga goes hand-in-hand with an interest in Japanese culture and tradition. The influence Western media has had on them is well-known of course, but to my mind it had more of a bearing on the superficial, aesthetic side of things; from a thematic and character-driven point of view the domestic approaches to storytelling, not to mention spiritual and cultural ideas, are more significant in making anime and manga different from their Western equivalents. What interests me most then is how anime and manga tells a story differently, and shows the world from a different perspective than movies, TV shows and books written in the USA and Europe do.

A self-portrait of Motoori Norinaga
A self-portrait of Motoori Norinaga

A case in point is the idea of Mono no aware. There isn’t really an English equivalent to this, although the literal translation of “pathos in things” goes some way to explaining it. It’s a descriptive phrase that describes the bittersweet feeling that comes from observing the wonder and transient nature of one’s surroundings; it apparently came about through Motoori Norinaga, an Edo-period scholar (above) who was studying the classical piece of literature The Tale of Genji. In the two centuries that followed it became a widespread descriptive term in other pieces of Japanese literature and also those who observed the changing world, which I’m guessing was especially noticeable during the great social upheavals of the Meiji restoration onwards.

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Don’t forget the character designers: Yoshitoshi ABe

I was racking my brains over what to write for this blog entry: it’s too early to give a worthwhile run-down of what’s the best new summer show currently airing and wider-reaching topics such as the state of the industry have been done to death right across the anime blogosphere already. Looking at my own anime collection however, there’s the familiar array of the big name directors (Miyazaki, Kon, Anno, Shinkai, Oshii) and my prized (and slowly expanding!) selection of OSTs; when I talk about my favourite series and movies the names of the directors, studios and occasionally soundtrack composers are the first to come up in discussion. And yet the visual appeal of the animated medium extends beyond the roof it’s drawn under or, indeed, who’s sitting in the metaphorical director’s chair.

Lain of the wired

I’ve always considered the characters to be what brings pretty much every animated story to life: be it children, adults or talking animals/robots/loaves of bread, the characters and the way they look have a lot to do with whether you enjoy a series or movie. Many iconic faces in hit OAVs from the late 80s and early 90s (Bubblegum Crisis, Riding Bean and Gunsmith Cats) have the input of Kenichi Sonoda in common; Yoshiyuki Sadamoto has been a Studio Gainax stalwart from its inception, lending his distinctive style to many of their flagship titles in addition to the likes of The Girl Who Leapt Through Time and .Hack (plus designing an Eric Clapton album cover!!). Yoshitoshi ABe is another one of those names that deserves to be remembered for his own distinctive contribution to some of my favourite anime titles.

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5cm Per Second and Makoto Shinkai in conversation: BFI Southbank

As reported on the AUKN News section recently, the BFI kicked off their Anime Now weekend at the South Bank venue with a screening of 5cm Per Second, the latest feature film from Comix Wave studios. As an added incentive the three-part feature was played in full along with a personal appearance from the director, Makoto Shinkai, who is currently enjoying an extended stay in London prior to his next film project.

I’m sure Shinkai needs no introduction but for the benefit of members of the audience the BFI’s Justin Johnson gave a brief run-down before inviting the man himself on stage to give his own short introduction before the film itself began. I have to say at this point that Shinkai is every bit as polite and modest as he is on pre-recorded interviews – casually dressed and for the interview that followed speaking through an interpreter (whose name I can’t recall but he did a great job), he came across as being somewhat shy but seemingly unaffected by the praise and industry awards he’s received so far.

The screening itself went down well with the audience of course, but I was also interested in the ‘in conversation’ session that followed; it ended up running for an hour or so (ironically the same running time as the movie!) and would probably have lasted longer were a screening of Satoshi Kon’s Paprika not following immediately afterwards. The paragraphs that follow are based on hand-written notes I made as the interview progressed, in a three-way exchange between Mr Johnson, Mr Shinkai and the interpreter so I’ve had to condense and paraphrase certain sections, as well as re-learn how to read my own handwriting!

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A moment of stillness: the appeal of iyashikei

After being lured into anime fandom through hard-edged science fiction and edge-of-your-seat action-fests I’ve always wondered how exactly I started to gravitate towards the whimsical drama and slice-of-life drama; my DVD collection and watch lists have taken on a split personality of sorts with the gritty thrillers and cyberpunk on one hand and mellow realistic fiction on the other. A sub-genre of sorts (we anime fans seem to love our categorising, preferably using as many loan-words as possible) to the lighter and softer side is that of iyashikei, which has taken on greater importance for me as time goes on. The strange thing is that it’s all too often overlooked by fans, hence my raving about it here.

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Album spotlight: Turbulence by Monoral

Turbulence cover imageThe rock duo Monoral, consisting of Anis Shimada and Ali Morizumi, have two EPs and two full-length albums under their belts but I first heard their music, as quite a few others no doubt did, through their single Kiri, the song used in the opening theme to Ergo Proxy. This is featured on the second of their LPs, 2007′s Turbulence.

It’s testament to the soaring Kiri (not to mention my impulsive music purchasing habits) that I went ahead and ordered the entire album based on my impressions of that song alone; fortunately the rest of the material on offer is of a consistently high quality. It’s worth noting that all the lyrics are performed in English – a fact explained by Anis and Ali being fluent in both this and Japanese. This means that not only are the songs somewhat more accessible to overseas fans than other similar J-rock bands but it also gives the music a distinctly American flavour. Indeed, the best way I can describe the album’s sound as a whole is ‘grungy’ – there are elements reminiscent of Stateside alt-rock and similarly influenced artists that followed in the intervening years.

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2007: the token retrospective

As anime and manga slowly but surely become more and more of an integral part of the UK’s popular culture, it’s fair to say that we as fans have never had it so good. Whether you share this view or not, there have been some important events in the past twelve months that have, for better or for worse, had a profound impact. As 2007 draws to a close I’ve concluded that it has, as Tori Amos said, been a Pretty Good Year.

New to DVD
My own personal highlights were the arrival of rock ‘n’ roll drama Beck: Mongolian Chop Squad and Eureka Seven. The former arrived after numerous delays and speculation, complete with a fantastic limited edition collector’s box; the latter, the mecha thriller born from the creative minds of Studio Bones and Macross creator Shoji Kawamori, features great characterisation, vibrant giant mecha action scenes (complete with airborne scenes in which the combat is fought surfing on particles of pure light!) and an overwhelming sense of youthful ‘cool’. I daresay these are among the best shows of their respective types in recent years.

beck-outside-group.jpg

I’d all but given up on a UK release of the medieval fantasy adventure Berserk; after hearing so many good things I was all set to resort to importing…until MVM delivered the goods with the Region 2 edition last autumn. Similarly, AD Vision demonstrated that they hadn’t forgotten about us Brits either, kicking off their release of the sci-fi piece Kurau: Phantom Memory. Speaking of sci-fi, the first feature-length addition to the Stand-alone Complex branch of the Ghost in the Shell franchise, Solid State Society, also hit the shelves this year, as did the atmospheric cyberpunk series Ergo Proxy.

Fans of box sets and special editions shouldn’t be disappointed this year either with the likes of Satoshi Kon’s Paranoia Agent, .//Hack: Sign, Haibane Renmei and Planetes being among those getting the box set treatment.

The Industry
From a collector’s point of view, it’s been a great time to start collecting more of your favourite movies and series but from the industry perspective it’s not been without its problems. A high-profile collapse of a potentially lucrative deal between old stalwarts ADV and Geneon threatened the distribution and availability of some popular Geneon titles, with potential repercussions for the European markets; especially when our own MVM relies on Geneon for many of its own current roster. On the plus side, a new contender for UK distributor in the form of Revelation films picked up some dropped MVM titles and one or two of its own.

The questionable state of the anime market in general, both in Japan and the West, was thrown into the forefront more recently with a series of press releases and statements from various corporate representatives, relating to the age-old debate regarding the effects of fansub downloading and distribution on the financing of studios and new releases. Whatever your opinion on the subject, it’s an issue that shows no sign of going away any time soon; studios, distributors and fans all had to come to terms with some harsh realities in between the circular arguments, finger-pointing and fears of industry collapse. My own view is that things probably aren’t quite as bad as the pessimists made out but in an age of digital file sharing, the increasing influence of the internet and the rising global popularity of anime, there are some important lessons to be learned and the way in which things are done will have to adapt with the changing times.

Anime on UK TV…at last
After being treated to little more than heavily edited Shonen Jump shows on kids’ channels and the occasional movie in the small hours of the morning every few months, we’ve had anime broadcast on national TV for the first time since the ‘good old days’ of Evangelion and Nadesico on the Sci-fi Channel. This year, we saw the first defintive evidence that all this could change. A number of fan favourites, including GitS: SAC, Cowboy Bebop, Azu Manga Daioh, Wolf’s Rain and Full Metal Alchemist were given regular slots on the channels Anime Network UK and Anime Central. It goes without saying that the combined efforts of these two is a pretty big step in the right direction for UK viewers!

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Coming up in 2008
This is all well and good, but what’s to come next year? The announcement of a second season of Gunslinger Girl, a new Mamoru Oshii production in the form of Sky Crawlers and even a 25th anniversary addition to the Macross franchise, Macross Frontier, featuring a soundtrack penned by Yoko Kanno, all promise good things for the months ahead. With ADV picking up the licence and arranging a preview screening in Edinburgh for Makoto Shinkai’s latest feature, Byousoku 5cm (5cm per Second), a DVD release can’t be far behind either.

Whatever happened to my OAV?

Looking at animated films being released today, many big-budget titles use the quality of their computer graphics as a big selling point in a similar way that live-action blockbusters do when boasting about the quality of their ‘special FX’ and stunts; it’s so commonplace now that it hardly feels worth mentioning any more. Looking at the likes of Final Fantasy: Advent Children, Appleseed and Karas, it’s easy to wax lyrical about how they’re pushing the envelope in terms of technology but it makes me wonder how much better this wizardry can get – for all its shortcomings, Advent Children looks spectacular to the point at which it’s photorealistic. Things will continue to improve no doubt, but if visual shininess were to be measured somehow the evolutionary curve may be levelling off pretty soon.

A plane from Macross Zero

If the coolest-looking stuff won’t look markedly better, where can studios go from there? As well as making the best look even more cutting-edge, CG is beginning to make more modest productions such as made-for-TV shows cheaper and easier to produce. I’m sure that it’s technology that has made the sheer number of new series increase in recent years – desktop PCs and graphical software have become so integral in studios’ inventories that it’s now hard to imagine how they could manage without them.

I won’t delve into the relative merits of CG over traditional cel animation in terms of what looks nicer from the audience’s point of view – even recently, we’ve all seen CG that looks great and hand-drawn stuff that looks downright awful! It’s fair to say though that graphical and animation computer technology is here to stay and will continue to play an important part in how animated film makes it to our screens.

A rather odd (and quite saddening) trend I’ve noticed, which coincidentally recently turned up in a great post over at Hop, Step, Jump!, is how there are countless new TV series these days but relatively few anime feature films and even fewer OAVs. Jeff’s observations echoed my own thoughts and offered some real food for thought – the likes of Bubblegum Crisis, Riding Bean and Gunbuster were defining moments in anime in the late 80s and early 90s…yet the only well-known OAVs of the past few years that I can name offhand are Gunbuster 2 and Macross Zero. Even then the former is a sequel and the latter is part of a bigger franchise – common features that modern OAVs have these days. Some are retellings, some are alternate endings but very few are ‘stand-alone’ works in their own right, which is a shame when they are free from the constraints of scheduling and budgets that affect TV shows.

Bean Bandit: badass.

Feature films are always going to be in a minority because their production is so expensive and time consuming but as long as there are the likes of Satoshi Kon and Makoto Shinkai I feel that the cinematic anime movie is in safe hands. In these days of importing, widespread DVD sales, internet downloading and increased awareness of anime internationally, surely there’s just as much a place for the straight-to-video movies and series as there always was? Jeff’s post and the comments from various readers that follow however offer some sobering explanations as to why the OAV format is no longer popular or even financially appealing; that said the technical advances, in my opinion at least, could actually be an advantage in keeping the format alive.

My wild stab in the dark is this: with the (theoretical) means to create a worthwhile feature film or short series being able to sit on one animator’s desk what’s to stop smaller, independent studios or even individuals using the CG technology born from the bigger studios’ endeavours to make their own more modest ones? After seeing what Makoto Shinkai did with Voices of a Distant Star and Yasuhiro Yoshiura with Pale Cocoon, I realised that you don’t need armies of programmers and painters in a large studio to make a good movie. Granted, some of the technology is still out of the range of Joe and Jane Average – programs such as Lightwave still require top-of-the-range hardware and a well-stocked wallet, retailing at nearly $US1000 for the program alone – but computer animation software provides much of what you need apart from the obvious factors of time, skills and inspiration.

Pale Coccoon

Then there’s the problem of promotion to consider: the OAV and movie formats are riskier than the made-for-TV but these days we have the power of the ‘net to spread the word on the latest releases. Online press releases and streamed trailers are already in use but what about sidestepping the packaged media entirely and selling downloads? There are issues here of course that would need an editorial of their own to discuss more fully but selling new film in an online download format could be a viable option, especially when there’s no backing from a big corporation in terms of distribution.

As far as the debut efforts of Shinkai and Yoshiura are concerned, two swallows don’t make a summer; I’m not expecting an indie anime movie explosion and new ‘golden age’ of the OAV! Nevertheless, the technology to make and promote animated films without so much as touching a pot of paint and a film cel exists and continues to improve – it’s not impossible to imagine self-contained feature films that can become popular amongst DVD buyers and the online community without ever being broadcast in a TV slot, or even make their debut in a cinema. The ability to tell a great story through film is still a rare and precious talent but for that minority of gifted individuals, could it be that the means to ‘go it alone’ and make their own films is more readily available than ever before?

New DVD releases: Autumn 2007

With the warmth of summer now behind us, now is the time to retreat indoors out of the autumn wind and rain. Personally I like to unwind in front of the TV when the great British weather turns; fortunately there’s plenty on offer from the UK’s anime DVD distributors to prevent boredom setting in! There are a number of exciting new titles to hit the shelves in the next few months, but here’s my own shortlist of favourites that I’d recommend.

The Shinkai Collection

Shinkai Collection cover imageMakoto Shinkai has been repeatedly praised for his award-winning ability to combine heartfelt romance, convincing character drama and gorgeous, sweeping visuals; although the films Voices of a Distant Star (complete with his debut short She and Her Cat) and The Place Promised in our Early Days have been out on DVD separately for a while now, they have only been recently made available in the UK as one package. If you’ve been putting it off before, now is as good a time as any to get hold of the first offerings from one of the industry’s most promising new talents.

The Shinkai Collection is available from ADV Films from September 3.

Beck: Mongolian Chop Squad

Beck volume 1 cover imageThe long-awaited slice of life drama (based on Harold Sakuishi’s manga), focused around a group of Japanese teenagers who form their own rock band and make a break for the big time, is finally available in the UK from Revelation. There’s also a limited edition of the first volume, which includes the Volume #1 DVD, guitar pick and sticker sheet; it’s all packaged in a novelty collector’s box designed to look like a guitar amp.

It’s a fairly unusual series by anime standards: it is firmly grounded in reality with distinctive character designs, a storyline that unfolds at a relaxed pace and a varied soundtrack with contributions from the likes of the Beat Crusaders. There’s comedy, drama and an engaging cast of characters – all of this leads me to declare this a recommended title.

Volume #1 is available from Revelation Films from September 17.

Paprika

Paprika cover imageThe latest feature film from acclaimed director Satoshi Kon has received a good deal of anticipation, partly due to the delays that put its UK release date back, much to the disappointment of impatient fans. Rest assured though that it’s been worth the wait: the premise of a cutting-edge psychotherapy treatment that allows scientists to literally enter people’s dreams and the mayhem that ensues when the technology is stolen from the reasearch lab makes for an imaginative and colourful rollercoaster ride.

Once again the combination of Kon’s wry humour, Studio Madhouse’s lush visuals and another musical score penned by Susumu Hirasawa make for an hour and a half of brilliant entertainment; nothing less than what we’d expect from the creative team who were behind the likes of Milennium Actress and Paranoia Agent.

Paprika is available from Columbia Tristar from September 24.

Mushishi

Mushishi volume 1 cover imageThe supernatural mystery-drama from Studio Artland has already built a loyal fanbase both in Japan and the West but is about to hit UK shelves this October – with the option of a ‘starter set’ which includes the first DVD volume in a collector’s artbox.

Set in an unspecified era of historical Japan, Mushishi follows the life of Ginko, a man who travels the countryside studying enigmatic supernatural creatures known as ‘mushi’. A mixture of folk tale and fantasy, Mushishi is a mesmerising combination of stunning imagery and haunting music – unique and unmissable!

Volume #1 is available from Revelation Films from October 22.

So, that should keep your viewing time occupied for the next few weeks – feel free to leave a comment below on these or any other new titles that you’re looking forward to. Remember that the Anime UK News Reviews Schedule is regularly updated to offer at-a-glance information on the release dates of recent and upcoming UK anime DVD releases.