Sunday, November 11th, 2007...1:26 pm
Whatever happened to my OAV?
Looking at animated films being released today, many big-budget titles use the quality of their computer graphics as a big selling point in a similar way that live-action blockbusters do when boasting about the quality of their ’special FX’ and stunts; it’s so commonplace now that it hardly feels worth mentioning any more. Looking at the likes of Final Fantasy: Advent Children, Appleseed and Karas, it’s easy to wax lyrical about how they’re pushing the envelope in terms of technology but it makes me wonder how much better this wizardry can get - for all its shortcomings, Advent Children looks spectacular to the point at which it’s photorealistic. Things will continue to improve no doubt, but if visual shininess were to be measured somehow the evolutionary curve may be levelling off pretty soon.

If the coolest-looking stuff won’t look markedly better, where can studios go from there? As well as making the best look even more cutting-edge, CG is beginning to make more modest productions such as made-for-TV shows cheaper and easier to produce. I’m sure that it’s technology that has made the sheer number of new series increase in recent years - desktop PCs and graphical software have become so integral in studios’ inventories that it’s now hard to imagine how they could manage without them.
I won’t delve into the relative merits of CG over traditional cel animation in terms of what looks nicer from the audience’s point of view - even recently, we’ve all seen CG that looks great and hand-drawn stuff that looks downright awful! It’s fair to say though that graphical and animation computer technology is here to stay and will continue to play an important part in how animated film makes it to our screens.
A rather odd (and quite saddening) trend I’ve noticed, which coincidentally recently turned up in a great post over at Hop, Step, Jump!, is how there are countless new TV series these days but relatively few anime feature films and even fewer OAVs. Jeff’s observations echoed my own thoughts and offered some real food for thought - the likes of Bubblegum Crisis, Riding Bean and Gunbuster were defining moments in anime in the late 80s and early 90s…yet the only well-known OAVs of the past few years that I can name offhand are Gunbuster 2 and Macross Zero. Even then the former is a sequel and the latter is part of a bigger franchise - common features that modern OAVs have these days. Some are retellings, some are alternate endings but very few are ’stand-alone’ works in their own right, which is a shame when they are free from the constraints of scheduling and budgets that affect TV shows.

Feature films are always going to be in a minority because their production is so expensive and time consuming but as long as there are the likes of Satoshi Kon and Makoto Shinkai I feel that the cinematic anime movie is in safe hands. In these days of importing, widespread DVD sales, internet downloading and increased awareness of anime internationally, surely there’s just as much a place for the straight-to-video movies and series as there always was? Jeff’s post and the comments from various readers that follow however offer some sobering explanations as to why the OAV format is no longer popular or even financially appealing; that said the technical advances, in my opinion at least, could actually be an advantage in keeping the format alive.
My wild stab in the dark is this: with the (theoretical) means to create a worthwhile feature film or short series being able to sit on one animator’s desk what’s to stop smaller, independent studios or even individuals using the CG technology born from the bigger studios’ endeavours to make their own more modest ones? After seeing what Makoto Shinkai did with Voices of a Distant Star and Yasuhiro Yoshiura with Pale Cocoon, I realised that you don’t need armies of programmers and painters in a large studio to make a good movie. Granted, some of the technology is still out of the range of Joe and Jane Average - programs such as Lightwave still require top-of-the-range hardware and a well-stocked wallet, retailing at nearly $US1000 for the program alone - but computer animation software provides much of what you need apart from the obvious factors of time, skills and inspiration.

Then there’s the problem of promotion to consider: the OAV and movie formats are riskier than the made-for-TV but these days we have the power of the ‘net to spread the word on the latest releases. Online press releases and streamed trailers are already in use but what about sidestepping the packaged media entirely and selling downloads? There are issues here of course that would need an editorial of their own to discuss more fully but selling new film in an online download format could be a viable option, especially when there’s no backing from a big corporation in terms of distribution.
As far as the debut efforts of Shinkai and Yoshiura are concerned, two swallows don’t make a summer; I’m not expecting an indie anime movie explosion and new ‘golden age’ of the OAV! Nevertheless, the technology to make and promote animated films without so much as touching a pot of paint and a film cel exists and continues to improve - it’s not impossible to imagine self-contained feature films that can become popular amongst DVD buyers and the online community without ever being broadcast in a TV slot, or even make their debut in a cinema. The ability to tell a great story through film is still a rare and precious talent but for that minority of gifted individuals, could it be that the means to ‘go it alone’ and make their own films is more readily available than ever before?
6 Comments
November 11th, 2007 at 2:15 pm
Great article Martin,
Just two things I wanted to say while reading it.
First up, I’m not sure how you define the difference between CG and cel-drawn animation. From where you’re writing about CG - I would assume you mean purely 3D models. What about the drawing the picture onto a plastic sheet, scanning it onto the computer, then manipulating it; that’s how all animation is done now isn’t it? Cel-drawn stuff is a thing of the past, but I don’t think that means stuff is purely drawn on the computer - with graphics tablets and other such things - I’ve used a graphics tablet before (albeit a cheap one) and it’s not all that accurate. Maybe I’m totally wrong though, I mean I don’t make animation so I’m only going off what I’ve read before.
Then the whole less OAV than before thing. I’m pretty sure the rate of them being made is just the same as in the earlier years, it’s just in the earlier years there were much less TV shows to bulk out the total amount of animation, hence why we got the odd shows like Bubblegum Crash/Crisis, Riding Bean - all the old classics. There are still loads of OAV’s being made every years. I just checked myself down a list at ANN and it shows that there are many made - probably about 5-10 a month.
ANN link
I could have just read it all wrong though. I look forward to your reply =)
-melonpan
November 11th, 2007 at 2:42 pm
Im a huge fan of OAVs and would love to see more.
An explosion in “indie” home made productions, now theres a thought.
Personally my ambition is to do exactly what shinkai did and produce a high quality anime-style animation on my own.
Great read by the way.
At the end of the day the world is always too concerned with the next big thing and often forget what truly makes something great.
Reminds me of the game industry actually.
Maybe the anime industry needs a “Nintendo” so to speak.
November 11th, 2007 at 3:35 pm
@OutlawStar: There are plenty of anime “Nintendo’s”
November 12th, 2007 at 3:56 am
@Melonpan: Yeah youre right Melonpan, I didint really phrase what I was trying to say well.
November 12th, 2007 at 6:08 pm
Several of my favorite anime productions are OVAs. From FLCL to Read or Die, there is something inherently colorful and creative about these original productions compared with the average TV series. I’d love to see more OVAs - or as you allude t,o ONAs (which stands for Original Net Animation); I only know one ONA, which was Blame!, but surely the future looks bright for empowering the individual animators as the technology become mores available. Just look at how the MP3 has empowered musicians to make a name for themselves online.
I strongly believe we’re on the verge of a new wave of new comic and animation artists influenced by Japanese culture. There are so many people inspired by manga and anime that it’s only a matter of time before this little hobby transforms into a global obsession.
November 12th, 2007 at 8:10 pm
@Melonpan: Good point. I was referring to the high-end 3D style such as Advent Children, Macross Zero and so on but you’re right that some cel animation involves computers during its process - quite a lot of anime these days that looks hand-drawn is in fact at least partly done digitally and made to look like the traditional cel animation. Appleseed and Vexille take this onto the next level but I can see more of that being produced in the future.
@Outlawstar: good luck! It’s that sort of enthusiasm that the industry needs to keep the new ideas flowing. You’re right though - many people are all too often only after the next ‘big thing’, especially now that the TV/cinema and gaming industries overlap so much these days.
@Paul: I honestly believe that there’s a future in ONAs - even if it’s not the big money-spinner that OAVs were back in the boom years of the 80s, there will always be artistic expression in some shape or form. The ‘net has changed the face of the media and how music and video is distributed and experienced so I think we’re looking at the beginning of some very profound changes.
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